Modern Artist Development
For The Digital Age
BUILD
AN
ARTIST
BECOME KNOWN FOR SOMETHING.
Talent can get you noticed. But being known requires intention.
Build An Artist is a modern artist development system designed to help you discover what makes you distinct, decide what you want to become known for, and build an artist identity people recognize, remember, and connect with.
BEING TALENTED ISN'T THE SAME AS BEING KNOWN.
There are thousands of talented artists making great music every day.
The artists we remember give us something to associate with them.
A point of view.
A feeling.
A world.
A way of moving through life.
Build An Artist helps you figure out what yours is — and build around it intentionally.
Inside Build An Artist,
You'll Learn How To:
- 01
DISCOVER WHAT'S ALREADY THERE
Uncover the experiences, tastes, beliefs, behaviors, contradictions and obsessions that make you distinctly you.
- 02
DECIDE WHAT YOU'LL BECOME KNOWN FOR
Turn those clues into a clear identity people can understand, recognize and eventually associate with you.
- 03
BUILD THE WORLD AROUND IT
Translate your identity into your music, visuals, content, storytelling and the way people experience you.
- 04
AMPLIFY IT INTENTIONALLY
Stop showing up randomly. Learn how to repeatedly reinforce the parts of you that you want the world to remember.
The Founder
Built by someone who has been inside the room.
After 20 years in the music industry, Felisha King Harvey recognized a major gap: artists were being told to "be authentic" and "tell your story," but nobody was teaching them how to actually discover their identity and build from who they truly are.
Felisha is a Grammy-nominated songwriter and music industry veteran who has spent two decades working with some of the biggest artists in the world.
Her credits include co-writing Justin Bieber's global hit "Peaches," including the remix featuring Usher, Ludacris, and Snoop Dogg. She has also worked with Mariah Carey, Usher, John Legend, Jennifer Lopez, Cherish, and more.
- Grammy-nominated songwriter
- ASCAP award-winning songwriter
- Platinum-selling songwriter
- Co-writer of "Do It To It" — ACRAZE remix ft. Cherish
Build An Artist is the system Felisha created to turn the instinct and strategy behind artist development into a process artists can actually use — to discover what makes them distinct, become known for something, and build intentionally from there.
You don't need to be discovered.
You need to be undeniable.